How to Be A Star

By Bruce Edwin

Those of you reading this that hit the nightclubs, know how there is often a long line to get in the more popular ones. If you're like me, you do your best to bypass the line and go to the front and be among the first to get in. Often times, however, club promoters will deliberately make people stand in line, when the club inside is totally empty, just to give the appearance to others they hope will join the line that the club is popular and packed. When the first few club kids 'lucky' or 'connected' enough to get in first get inside, they often find a completely empty or near empty club. All they were waiting for was an empty room with some cool lighting and hopefully decent music. The same is true of many 'red carpet' events in Hollywood, where publicists hold up lines like a field general, marshalling in the lucky or connected few that get to pass beyond the red velvet ropes. For the red carpet, at least this can turn into some publicity which has a monetary value. For the high priced clubs, the value is primarily in feeling important, and being entertained. That last line is one I want you to think about for a moment longer. People want to feel important, and that's why those who fight, beg, bully, or bribe their way to the front do so with such fury. They feel if they are in the door first, then they are not merely important, but that they are 'somebody' and someone very important.

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